As the consumer electronics marketers have realized in coming face to face with the brutal reality that it’s more difficult and complexity than ever to beat the competitors, so great is the worry of being shut out of this growing market for global marketers of consumer electronics.
Increasingly consumer electronics marketers are also gradually conscious of maintaining their sustainable competitive advantage to marketing by translate their core values into a rational marketing mix framework to effect on consumer purchasing decision, so in the process of marketing, the role of marketing mix are becoming more importance than ever before